Search on web

Thursday

Creative pedestrian bridge near Fort de Roovere in the Netherlands divides the water like Moses and allows people to safely cross to the other side - Invisible bridge is miracle of biblical proportions

Creative pedestrian bridge near Fort de Roovere in the Netherlands divides the water like Moses and allows people to safely cross to the other side.

Invisible bridge is miracle of biblical proportions 

Tourists are flocking to a Moses-style bridge where visitors can miraculously part the waters and walk across an historic moat. 

The bridge features a sunken walkway beneath the water level surrounding a Dutch fort.

Architects were keen not to step on the toes of their forefathers by building a bridge over a moat.

Ad Kils, a spokesman for RO & AD Architects, said: 'It is, of course, highly improper to build bridges across the moats of defence works, especially on the side of the fortress the enemy was expected to appear on. That's why we designed an invisible bridge.'

The water forms part of the West Brabant Water Line, a series of moats and fortresses built in the 17th century in the south-west of the country to provide protection from invasion by France and Spain.

Falling into disrepair in the 19th century, the water line was finally restored and an access bridge was needed to Fort de Roovere.

There had been worries that the mysterious pathway could be flooded but architects have allayed those fears, saying there's little risk of waves splashing over the side.

And Moses stretched out his hand over the sea; and the LORD caused the sea to go by a strong east wind all that night, and made the sea dry, and the waters were divided…

However, no magic was necessary this time. Ro Koster and Ad Kil Architects built this almost invisible bridge for crossing the defensive fortress in Halsteren, the Netherlands. The amazing sunken bridge sits within the water and slope surrounding the 17th Century Dutch fort and gives visitors a unique opportunity to walk trough parted waters like Moses.

The bridge was made from Accsys Technologies' Accoya wood sheet pilling on either side with a hardwood deck and stairs in between. Accoya wood was chosen for its durability, stability and sustainable benefits and is constructed using a tongue and groove method.















Wednesday

25 "Worst Passwords" of 2011 Revealed

If you see your password below, STOP!

Do not finish reading this post and immediately go change your password -- before you forget. You will probably make changes in several places since passwords tend to be reused for multiple accounts.

Here are two lists, the first compiled by SplashData:

1. password
2. 123456
3.12345678
4. qwerty
5. abc123
6. monkey
7. 1234567
8. letmein
9. trustno1
10. dragon
11. baseball
12. 111111
13. iloveyou
14. master
15. sunshine
16. ashley
17. bailey
18. passwOrd
19. shadow
20. 123123
21. 654321
22. superman
23. qazwsx
24. michael
25. football

Last year, Imperva looked at 32 million passwords stolen from RockYou, a hacked website, and released its own Top 10 "worst" list:

1. 123456
2. 12345
3. 123456789
4. Password
5. iloveyou
6. princess
7. rockyou
8. 1234567
9. 12345678
10. abc123

If you've gotten this far and don't see any of your passwords, that's good news. But, note that complex passwords combining letters and numbers, such as passw0rd (with the "o" replaced by a zero) are starting to get onto the 2011 list. abc123 is a mixed password that showed up on both lists.

Last year, Imperva provided a list of password best practices, created by NASA to help its users protect their rocket science, they include:

It should contain at least eight characters

It should contain a mix of four different types of characters - upper case letters, lower case letters, numbers, and special characters such as !@#$%^&*,;" If there is only one letter or special character, it should not be either the first or last character in the password.

It should not be a name, a slang word, or any word in the dictionary. It should not include any part of your name or your e-mail address.

Following that advice, of course, means you'll create a password that will be impossible, unless you try a trick credited to security guru Bruce Schneir: Turn a sentence into a password.

For example, "Now I lay me down to sleep" might become nilmDOWN2s, a 10-character password that won't be found in any dictionary.

Can't remember that password? Schneir says it's OK to write it down and put it in your wallet, or better yet keep a hint in your wallet. Just don't also include a list of the sites and services that password works with. Try to use a different password on every service, but if you can't do that, at least develop a set of passwords that you use at different sites.

Someday, we will use authentication schemes, perhaps biometrics, that don't require so much jumping through hoops to protect our data. But, in the meantime, passwords are all most of us have, so they ought to be strong enough to do the job.

Adolf Hitler's Parents Lose Custody of Newborn

The parents of a New Jersey boy named Adolf Hitler have lost custody of their fourth child, a newborn son. Heath and Deborah Campbell said they have no idea why their baby, Hons, was taken from them just hours after his birth last week at a Hunterdon County hospital, and authorities declined to reveal the reason to the press, reports the Lehigh Express-Times. A doctor reportedly called authorities shortly after the baby was born. The couple's other three children, who were all given Nazi-inspired names, were taken from the Campbells two years ago because of the parents' unspecified "psychological disabilities" and because investigators feared violence in the home, according to court documents.

Authorities first took notice of the family after a supermarket refused to decorate a birthday cake using Adolf's name. The parents are still fighting for custody of Adolf and his sisters, Joycelynn Aryan Nation and Honszlynn Hinler Jeannie. An attorney for the Campbells said the parents will be in court today to seek custody of Hons. "There's no legal binding court order," said Heath Campbell. "It's basically a kidnapping, but they use different terms."

Hulk Hogan’s Divorce Details Go Public - Details surrounding the divorce settlement between Terry Bollea, better known as Hulk Hogan, and ex-wife Linda Bollea have surfaced in an article in the St. Petersburg Times. The two were divorced in 2009, but

Details surrounding the divorce settlement between Terry Bollea, better known as Hulk Hogan, and ex-wife Linda Bollea have surfaced in an article in the St. Petersburg Times. The two were divorced in 2009, but specifics of their financial settlement were unknown until now.

So much for 50/50. Linda Bollea received more than 70% of the couple's liquid assets. But the pain doesn't stop there for the Hulkster. His ex also received a 40% ownership stake in Hulk's companies. Plus, she received a $3 million property settlement (more on that below).

The St. Petersberg Times writes that "the confidential financial settlement came to light this week after it was attached to a new motion filed by Terry Bollea's attorneys."

So, what are the gritty details? According to the documents, Linda Bollea got a lump sum of $7.44 million from the couple's investment accounts. The remaining $2.97 million went to the Hulk.

The properties were either sold or are still on the market. The couple's home used in "Hogan Knows Best" was originally listed for nearly $14 million. It is now available for around $8.87 million. Once that sells, Hogan will owe his ex-wife $1.45 million. The two will split the remaining proceeds.

Additionally, Linda Bollea received several cars in the split, including a Mercedes-Benz, a Corvette, a Cadillac Escalade, and a Rolls-Royce. Hulk received many of the remaining automobiles.

It may sound like Hulk got body slammed, but it's not all bad news for the iconic wrestler. Deadspin explains that the Hulkster will get to keep any money he earns from personal appearances and will not have to pay alimony.

By celebrity standards, Hulk and Linda had what could be considered a pretty successful marriage. They were together for roughly 26 years and had two children, Nick and Brooke. Their reality program, "Hogan Knows Best," ran for four seasons.

How To Earn Money Using Discount Coupons

We have a bleak economy in the world at the moment. Yet, even if that was not so, extra money is always welcome in any household. Of the several ways that one can adopt to get in some extra cash, discount coupons is one way that should not be neglected at all. In fact, earning money with discount coupons can be really easy, once you get the hang of the whole process.

Collect discount coupons-start today:

You can get discount coupons from the newspaper, your cereal box, food boxes, sometimes in the mail and also on the Internet. Clip these coupons and collect them. You can take print outs of such discount coupons from the Internet. The idea is the coupons offer 5%-20% discounts on these chosen food items. You can literally use the coupons as money when buying these particular items.

Sell your coupon collection if not using personally:

Many times you might have additional coupons or you might not need that particular food item. In that case, rather than throwing away the relevant coupon, you should sell it to make money. Now, there are a variety of ways that you can go about it. Sometimes you might just sell it to neighbors or acquaintances. In case, you do not have a demand for coupons in those circles, you can always get on eBay to sell the coupons. Only, in this case you must make sure to stamp on the shipping date correctly, so that the coupons reach the address before their expiry date.

Provide correct information in your advertisement:

It does not matter whether you are selling your coupons on eBay or letting your friends know about them word-to- mouth. In both cases, make sure to detail all the information about the coupons and be accurate. You need to mention the expiration dates of the coupons, the rate of discount that they offer and also the items that they are for.

Important internet policy:

Many Internet sites do not allow for people to declare selling of coupons. As such it will be a better idea if you rather mentioned that you were selling the coupon clipping service. This statement will make sure that your target customers understand your intent. Also, this way you do not violate any laws that might put you in legal obligations with the websites or selling portals.

Affiliate coupon offers:

In some cases coupons will have a referral program attached to them. This means that for every person that you refer to the coupon program, you earn a bonus. Now, there are variations to this program as well. Some of the affiliate programs are a one referral-one bonus deal. Roughly, this means that the referral bonus that you receive is just a one-time deal and you receive the bonus for your referred person each time but it ends right there. There are other affiliate programs where you get a referral bonus for each referral you make plus the bonus continues with the progression of referrals from that person too. Needless to say, this is a better way of getting in with the affiliate program.

Buying discount coupons at a lower price:

Sometimes you can actually buy discount coupons for services or even local restaurants that you frequent. You can buy a high discount coupon for a lower rate and then redeem the coupon at the restaurant or service for a higher discount. This is a very easy way of saving money. Every saving is indirectly an earning. This logic justifies the method as an easy way to earn money via discount coupons.

Discount offers online:

Do not disregard the Internet as a very viable option of getting discount offers. Some of them you do not even have to print out to redeem. You can just make use of these offers and their affiliate programs to get the discount coupons deposited in your email inbox. Once you are ready to cash in the discount or the money that you have earned via the affiliate referral, you can request a cash-out from the website deposited directly to your account.

Just remember that earning money from discount coupons is not a get rich quick scheme. In fact, it is not even a way to earn your living. It is just a way to enjoy some extra cash in your lives with a decent strategy and almost zero effort.

Jane wishes to share the following autotrader and woot discount coupons: autotrader coupon codes, woot.com coupon codes.

Keyboard shortcuts - Google Keyboard shorts - Previous date range, Next date range, Refresh, Jump to 'Today', Day Week Month Custom Agenda view, Create event, Event details, Delete event, Places your cursor in the google search box pane, Focus on 'Ad

Navigating around a calendar should be fast and easy. For those of you who like to type, we've provided keyboard shortcuts for most of the key functionality.

Shortcut Key

Definition

Action

Navigation

k or p

Previous date range

Moves your calendar view to the previous date range

j or n

Next date range

Moves your calendar view to the next date range

r

Refresh

Refreshes your calendar

t

Jump to 'Today'

Moves you to the current day

Views

1 or d

'Day' view

Displays your calendar in the 'Day' view

2 or w

'Week' view

Displays your calendar in the 'Week' view

3 or m

'Month' view

Displays your calendar in the 'Month' view

4 or x

'Custom' view

Displays your calendar in the 'Custom' view

5 or a

'Agenda' view

Displays your calendar in the 'Agenda' view

Actions

c

Create event

Allows you to create a new event

e

Event details

Allows you to view an event's details

Backspace or Delete

Delete event

Deletes the event

ctrl + z / command + z or z

Undo

Undo last action (if possible)

Application

/

Search

Places your cursor in the search box

shift += or +

Add a calendar

Focus on 'Add a calendar' text box under 'Other calendars'

q

Quick add

Opens "Quick Add"

ctrl + p or command + p

Print

Prints the current view

s

Settings

Brings you to your Google Calendar settings page

ctrl + ? / command + ? or ?

Keyboard shortcuts menu

Brings up a menu of keyboard shortcuts

 

How to search in Google Calendar

 

Using the search function in Google Calendar is similar to searching on Google.com. To search for events on your calendars, use the search box at the top of the page. For example, if you're looking for an event that contains the word 'swimming,' type [ swimming ] in the search field and click Search My Calendars. The search results will only contain events from calendars that are selected for viewing in your calendar list. (Calendars that are selected for viewing are highlighted by a colored bar. To select a calendar, simply click on the title in the calendar list.)

You can expand or refine your searches using Google Calendar search options. Just click Show Search Options (at the top of the page, next to the 'Search My Calendars' box), complete the appropriate fields, and press Enter.

 

 

Tuesday

Hotelicopter : The World’s First Flying Hotel - World's First Flying Hotel - Hotelicopter Hoax - THE HOTELICOPTER : ELEVATE YOUR STAY - The Real Story Behind hotelicopter’s Launch Campaign














The owner of Hotelicopper has been trying to create the world’s largest helicopter as well as the world’s first flying hotel by modifying a Soviet-made Mil V-12 since 2004. This massive flying machine features everything from room service and private entertainment systems to extras like yoga classes, tea garden, spa treatment, gaming and many others that someone would anticipate from a 5-star hotel. With the length of 42m and 14m of height, this giant aircraft can fly with a maximum weight of 232,870 lb. Maximum speed of this flying hotel is 255 km/h and expected cruising speed is 237 km/h.

Message claims that attached photographs show a unique flying luxury hotel called the "Hotelicopter" that is soon to begin its first tours

The Hotelicopter features 18 luxuriously-appointed rooms for adrenaline junkies seeking a truly unique and memorable travel experience. 

Each soundproofed room is equipped with a queen-sized bed, fine linens, a mini-bar, coffee machine, wireless internet access, and all the luxurious appointments you'd expect from a flying five star hotel. Room service is available one hour after liftoff and prior to landing." The Hotelicopter is due to fly maiden journey this summer(June 26th) with an undisclosed price...

If you are interested,There is three fly tour. 

Inaugural Summer Tour - 14 days (Friday, June 26th, 2009 - Friday, July 10th, 2009) 

California Tour - 14 days (Friday, July 17th, 2009 to Friday, July 24rd, 2009)
Bay/Jamaica, European Tour - 16 days (Friday, July 31st, 2009 to Sunday, August 16th, 2009) 

Dimensions Length: 42 m (137 ft) 
Height: 28m (91 ft) 
Maximum Takeoff Weight: 105850 kg (232,870 lb) 
Maximum speed: 255 km/h (137 kt) (158 miles/h)
Cruising speed: 237 km/h (127 kt) (147 miles/h) 
Original Mi Range: 515 km (320 mi)
Our augmented Mi Range - 1,296 km (700 mi)


The Hotelicopter. It is what it sounds like, a hotel with wings designed for those five star clients that don’t want to bother with the hassles of flying. This is aviation heaven, the compilation of every desire any frequent-flyer ever had, made real.

The Experience
The minute you step onto The Hotelicopter, you are greeted into the plush welcome lounge, and then shown to your own cabin, where you can enjoy your private entertainment system, full bathroom and shower, and a queen-sized bed.
Visit the SkySpa, where you can indulge in a deep tissue/shiatsu/myofascial massage, get a manicure and pedicure, or touch up those highlights! Or perhaps you want to take a soak in the jacuzzi or indulge in our dry sauna. You can even hit the high pressure tanning bed.
You have internet access, cell phone reception, flat screen TVs with extended channel selection, DVD players, and Wifi
“On-call flight attendants” attend to your every need, business center, concierge, fitness center, whirlpool, sauna, steam room, spa/salon offering massages and tanning, common space area with live music at select destinations, blackjack table, art gallery, wine tasting, yoga studio and hydro-garden, tea garden, Japanese garden with koi pond.
Concierge, babysitting & Kids’ Kamp, array of newspapers and local magazines provided in-cabin prior to landing in each destination, Welcome kit for each location, complimentary kids’ activity kits for use during driving in destination cities, customized souvenir from each location, commemorative gifts for inaugural riders.

The Route
The 2009 Hotelicopter Travel Schedule has just been announced, and includes our Inaugural Summer Tour, a California Tour, and a European Tour. Each tour lasts from 14 – 16 days, with stops in different cities.
Hotelicopter Specs
Dimensions Length: 42 m (137 ft)
Height: 28m (91 ft)
Maximum Takeoff Weight: 105850 kg (232,870 lb)
Maximum speed: 255 km/h (137 kt) (158 miles/h)
Cruising speed: 237 km/h (127 kt) (147 miles/h)
Original Mi Range: 515 km (320 mi)
Our augmented Mi Range – 1,296 km (700 mi)


REALITY - The "Hotelicopter" is an April Fool's Joke:

In late March and early April 2009, stories about the "Hotelicopter" - a luxuriously appointed flying hotel - begin circulating via travel blogs and websites, social networking sites, and email. The stories included photographs of the Hotelicopter along with shots of rooms available for guests. A video of the Hotelicopter in action was also posted to YouTube. Supposedly, the Hotelicopter's maiden voyage is scheduled for June 2009 with other "tours" to follow.

According to the stories, the Hotelicopter is modelled on an old Soviet Mil V-12 helicopter and features 18 luxuriously-appointed soundproof rooms complete with queen sized beds, wireless Internet and room service.

However, the "Hotelicopter" was in fact an April Fools Day prank launched by a hotel search engine company. In a clever marketing ploy, the company used the prank as a promotional tool for a new hotel search engine website, hotelicopter.com. An article about the prank on m-Travel.com notes:
A company, after being in news for its "flying-hotel joke", has launched a new brand for its hotel search engine, hotelicopter.

hotelicopter, which was previously known as VibeAgent, searches 30 travel sites in real-time, aggregating hotel room rates, availability, photos and video to instantly reveal where to find the best hotel deals. It has access to more than 65 travel partners and 150,000 hotels.
Hotelicopter.com owns up to the prank on its site blog:
Oh, and yes, we’re the folks behind the flying hotel of the same name. We were just having some fun, and had no idea it was going to blow up like it did - we've gotten about 1.5 million page and video views just in the last week - so thank you very much for all the attention and support - and hopefully we made you smile

The photographs of the supposed cabin interiors on the Hotelicopter were in fact taken from the Yotel website, apparently with Yotel's full compliance and knowledge. Yotel offers tiny but very well appointed hotel rooms inside airports. 

For the record, only two Mil V-12 helicopters were ever built. The first prototype was destroyed in a crash in 1969. The one remaining Mil V-12 is now displayed at the Monino air force museum in Moscow. 
.............................

Vibeagent drops mask: Hotelicopter – I feel Fooled

In a Press Release dated April 9, 2009 Hotelicopter is presented as a “New” Totally Awesome Hotel Search Engine after “The Hotelicopter had attracted wide media coverage with its April Fools Prank”

Almost everybody in Bloggistan loves the way Hotelicopter was launched as an April Fools prank and then turns out as a hotel booking engine. “Good marketing” they say. I beg to differ.

Although I can appreciate a good joke or to be fooled and certainly can laugh about myself, I feel fooled by Vibe Agent in another way:

First the search engine is not at all new. Basically it is the same search engine as it was three days ago under the name VibeAgent.

Secondly I have been involved as a very active “beta tester” in the building of VibeAgent. I’ve posted two posts about it here and here and referred to it in many other posts.

I wrote:

It is meant to be a community that shares hotel reviews on the one hand and combines that with best price searching on the other hand.

The members are called Agents. They write the reviews. They are unpaid.

VibeAgent has teamed up with an impressive list of travel and hotel portals at the back end, like Price Line, Booking.com and many others.

So: It started out as a community driven hotel search engine. As a sort of mini Tripadvisor, but a bit more advanced. In the meantime Tripadvisor has overhauled its website entirely and became part of Expedia.

Now with this repackaging of the site as Hotelicopter VibeAgent has wiped away its entire own community.

Where are your approximately 5,000 plus Agents, Adam?

Was that part of the deal with TripAdvisor? You being able to show Tripadvisor reviews provided you did away with your own base of hotel reviews?

I’m not amused and I believe many with me.
....................
The Real Story Behind hotelicopter’s Launch Campaign

The following is the story of how hotelicopter punk’d the Internet for fame and profit.

I’ve just returned from the EyeforTravel Marketing Conference in Miami, where I presented The Anatomy of a Successful Viral Marketing Campaign (the story behind our new brand launch) to many of the leading marketers in our industry. I was pleased to see that the new brand for our hotel search engine, launched a month earlier for only $3,000, had about 70% brand recognition within the audience.

In case you missed it, we launched a viral marketing campaign on March 27th based on a fictional flying hotel. You can still view the April Fool’s Day web site here and the video here.

As many of you already know, we decided to change our name and our brand because VibeAgent (our previous name) did not accurately represent our new positioning as a hotel search engine. We were looking for a new brand that a) related to hotels; b) was fun and social; c) was memorable; and d) provided us some SEO lift for the word “hotel”.

So after much brainstorming, we decided on hotelicopter. The name clearly relates to hotels, is fun, memorable, and gives the Google bots some red meat to chew on.

Our newly rebranded and redesigned site is the first major travel site to utilize Facebook Connect as its user system. This means that users can create an account on hotelicopter simply using their Facebook account credentials and instantly have their Facebook and hotelicopter accounts linked to each other. No need to recreate your social network either – it travels with you from Facebook to hotelicopter. We’ve also integrated TripAdvisor hotel reviews and many improvements to the user flow and feature set on our new site.

As we were scheduled to launch hotelicopter.com April 8th, we found ourselves in the fortunate position of launching a new brand based on a fictional flying hotel right after April Fool’s Day. Our launch campaign practically created itself: we would bring a flying hotel to life as an April Fool’s Day prank to build pre-launch buzz and drive inbound links to our new domain name. The Hotelicopter was born.

The largest helicopter in the world is the Mil-V12, a Russian-made vehicle created in the 1950’s of which only two were ever made. If we were going to create a plausible flying hotel it had to be big. The Mil-V12 provided the perfect inspiration. We simply added an extra floor to house the Hotelicopter’s 18 luxurious rooms, yoga studio, art gallery, and koi pond – and four GE turbo-thrusters to provide the power necessary to lift and transport the extra weight.

Once we had an idea of what our flying hotel would look like, we turned to the talented designers at PerspectX to create a 3D model of the Hotelicopter and make it come to life, and the equally talented Aidan Keith-Hynes at Starlight Productions to do the post-production work on the raw footage. We called Yotel, the English-based airport hotel chain, and asked if we could have permission to publish photos of their hotel rooms on our site and credit them with designing the interior of the Hotelicopter, and they agreed. We put a web site together in-house using a free WordPress template, and created a press release of Hotelicopter’s launch that was downloadable from the site (we did not, however, push our fictitious press release out over the wires, as we felt that would be crossing an ethical boundary). With a web site, photos, video, and a press release, we were armed with the content we needed to launch our campaign.

The next step was to build out the distribution network. This consisted of setting up accounts with the usual suspects – YouTube, Facebook, and Twitter – and providing visitors to our April Fool’s Day web site easy links to watch our video, join our fan page, and follow us in the twittersphere. We complemented these three communities by posting our high resolution video on Vimeo and posting our Hotelicopter photos on Flickr.

With the content and distribution networks in place, it was time to strike the match. That’s when the social news and bookmarking sites like Digg, Delicious, StumbleUpon, and Reddit came in. Each of these channels provided us access to unique audiences of early adopters, or to coin Malcolm Gladwell’s terms from The Tipping Point: Connectors, Mavens, and Salespeople.

With this campaign, our hook was simple: “Wow, check out the world’s first flying hotel!” Within a few hours of posting a few hooks, we caught our first big fish.

Gizmodo, the top ten blog focused on consumer technology, posted at 6:20pm on Friday, March 27th about the Hotelicopter after being tipped off by a loyal reader (Kyle Redinger, the owner of the media site Cvillain – thanks Kyle!), and mayhem ensued. We had decided to host our April Fool’s Day web site at GoDaddy under a basic account, and our site was quickly brought to its knees from the ensuing traffic. We quickly upgraded our account to handle the extra load, but for several hours people had a hard time reaching our web site to learn more about the world’s first flying hotel. In hindsight, this may simply have contributed to the buzz – 130 people posted comments to the Gizmodo blog entry, with the general gist of the conversation revolving around the questionable veracity of this new vehicle.

Once Gizmodo posted their story, hundreds of amateur bloggers had an interesting story to post about and the visual candy to support it, and inbound links to www.hotelicopter.com started piling up. This grassroots momentum kept site traffic and buzz going at a steady rate for the next three days, catalyzed by celebrity tweets from David Pogue of The New York Times and Guy Kawasaki of AllTop.com and the perennial Internet conference circuit. Gizmodo’s post was followed up three days later, on March 30th, by sister site Engadget, the third most heavily-trafficked blog online. Again, the post was fairly straightforward, discussing the Hotelicopter as if it were real, albeit somewhat aerodynamically ill-conceived.

But this time, only two days before April Fool’s Day, readers dug a little deeper into the story and started calling Engadget out in the comments section for getting “punk’d” by The Hotelicopter. In a surprising move, Engadget actually pulled the post completely from their web site that night, most likely prompted by Gizmodo’s retraction post earlier in the day entitled The Hotelicopter Outed as a Fake. And Wired magazine posted an uppity blog post entitled Hotelicopter Hoax Flies Over Bloggers’ Heads – ironically it turned out – about how lame the other big blogs were to get punk’d by The Hotelicopter, even though they themselves incorrectly credited the source of the hoax and botched their fact-checking about the actual Russian Mil-V12 helicopter (which they were quickly taken to task for by their readers in the comments section).

However, the story was far from dead. While Gizmodo, Wired and Boing-Boing were declaring The Hotelicopter a sham and incorrectly crediting Yotel with a “brilliant hoax,” plenty of people – the vast majority in fact – still believed The Hotelicopter to be real, discovering it on our web site, an amateur blog, or YouTube, Facebook, Flickr, or one of the many social bookmarking and news sites that were helping spread the word about our flying hotel. During all this we were tickled pink, as you can probably imagine, as the goal of our campaign was to generate buzz and inbound links to our site, and the growing controversy about the veracity of our flying concoction was helping drive both beyond our wildest expectations.


Over this period of time, our YouTube video became the most popular video in the Travel category, and ultimately one of the 25 most-viewed videos for the week. Another thing that truly amazed us during this time was the geographic distribution of our site traffic. In the four days between our site launch and April Fool’s Day, the top five cities driving traffic to our site were New York, London, Moscow, Amsterdam, and Budapest. The Russians were eating it up! We weren’t sure if they were confused as hell or laughing their asses off.

Between Engadget’s post and April Fool’s Day we were averaging between 4,000 and 8,000 visits, and about 20 to 40 tweets, an hour. And except for a miniscule pay-per-click advertising campaign placed on Facebook, this was a completely viral campaign. It was being driven entirely by the online community.

On Wednesday, April 1st, our campaign reached its climax. We woke up that morning to a big article in The Telegraph, one of the biggest newspapers in the UK: Millions of web users fall for hotelicopter April Fool. The Huffington Post, the most heavily-trafficked blog online, featured us in their post about Best April Fool’s Day Pranks and linked to our video. Ryan Seacrest and Kanye West featured us on their personal blogs. We were featured on Daily Candy’s web site and in their popular email newsletter. We were even called by The Today Show the evening before and told we were going to be featured on their April Fool’s Day segment, but were ultimately bumped by the controversy surrounding Barack Obama’s choice of a birthday gift to the Queen of England (an iPod, of course).

On April 1st, 300,000 people visited our site, and over 150,000 watched our video on YouTube. Countless more learned about The Hotelicopter from another site or a friend that had read about it online. As the day came to a close, we moved the April Fool’s Day site from into the subdirectory aprilfools.hotelicopter.com, and launched the hotelicopter splash screen in its place. We wanted to continue the sense of mystery surrounding hotelicopter, and leverage all the buzz towards the launch of our new hotel search engine on April 8th. So we created a countdown on the page, and directed people to sign up via Facebook, twitter, or email to be notified with the “real” hotelicopter went live.